People ask me why I have done this collection and it is very simple – I have run out of white shirts! They have been a lifelong obsession, the love of washed linen and soft cotton voiles are always my go to for any time of the day.

robbieingo represents my true passion in life - to design a collection of detailed tops, that are flattering for all body shapes, provide simple wardrobe solutions for weekend and resortwear. Produced by skilled and ethical manufacturers whom I have known now for many years and are driven by perfection like me!

Now in my 50's, my kids are young, vibrant teen-agers and I am happy in myself. I have a posse of powerful, crazy, kind girl friends who keep me in check and always have my back.

I want to spend my days wearing stunning, detailed white shirts with jeans, denim shorts, cowboy boots, ballet flats, embellished scarves and silver jewellery for as long as I can. I hope to encourage women of all ages to just be themselves, not a slave to trends, but wear things that you love, that make you feel great, sassy and reflect your own individuality.

I want robbieingo to be worn by women from 10 to 70 years, basically from my daughter Sophie to my Mum, Jude. Why not! Style after all is a state of mind not an age.

I hope you form great memories, happy, light filled fun times wearing robbieingo – I know I will! xxx